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Storytelling has become one of the most important strategies in digital marketing, including for micro, small, and medium enterprises (MSMEs). The ability to tell stories effectively is a powerful tool for attracting attention and building customer loyalty. Beyond being a marketing tool, storytelling is also a way to highlight product uniqueness amidst intense market competition.
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The Faculty of Economics and Business, Universitas Gadjah Mada (FEB UGM), continues to provide efficient and transparent administrative services. FEB UGM will implement the e-Perjadin business travel information system from January 2025 as part of its ongoing digital transformation efforts.
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Social media has become one of the most powerful marketing tools in today's digital era, especially for micro, small, and medium enterprises (MSMEs). Digital marketing practitioner and content creator Primastuti Satrianto emphasized the importance of social media as a primary marketing channel. She shared practical strategies to help MSMEs maximize their digital marketing efforts.
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The success of a business is determined not only by the products offered but also by the wise management of finances. This was conveyed by the CEO of Sombong Men's Care, Denny Sumargo, Sultan Ankaraja, S.M., during the MSME Business Digitalization Training organized by FEB UGM on November 20, 2024.
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- Written by Najwah
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Digital transformation is critical to achieving Indonesia's Golden Vision 2045. This transformation goes beyond building internet infrastructure and includes digitizing governance, commonly known as e-government. Unfortunately, not all local governments in Indonesia have fully embraced digital transformation. This is reflected in Indonesia's low Networked Readiness Index (NRI) ranking of 59, behind Singapore, Malaysia, and Thailand.
FEB UGM Improves Digital Skills of its Professional Staff with Microsoft Office and RStudio Training
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To improve the digital skills of its professional staff, the Faculty of Economics and Business UGM organized a training session on Microsoft Office and RStudio applications. The training was held from Monday to Wednesday, December 16-18, 2024, in room U-104 FEB UGM, and aimed to provide participants with practical skills to support their work productivity.
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