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Changes that come during the Covid-19 pandemic are very difficult to control. Covid-19, which began to infect many people, forced people to live isolated lives from the world. The pandemic that lasted for two years not only had an impact on the human body but also on the human mind. By isolating themselves at home, many people in society are becoming more creative and able to learn many things. All of these things are done to improve the personal branding that is within you. To discuss this topic, the Faculty of Economics and Business Universitas Gadjah Mada (FEB UGM) held a conference in one of the lecture series as part of the virtual summer program (I-WEEK) on Wednesday (29/06). The discussion will be presented by Dhita Wirapradja, SH, EPT a Certified International Etiquette Trainer and Investor Relations Professional as well as Founder of DW Ettique Indonesia and IR Pertamini with the topic "An amazing brand call you."
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On Thursday (09/02) the Faculty of Economics and Business (FEB) UGM held an event open Campus 2023 in the 8th floor Auditorium of the Learning Center Building. This time, FEB UGM was visited by students from MAN 3 Jakarta who were enthusiastic about participating in the activity.
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National Chengchi University (NCCU) Taiwan visited the Faculty of Economics and Business, Universitas Gadjah Mada (FEB UGM) for benchmarking regarding academic and learning facilities which was held at FEB UGM on Tuesday (7/2). From NCCU, this visit was attended by Robin K. Chou as Chair of the Office of Doctoral Programs College of Commerce, Yenn-Ru Chen as Professor Chair of the Department of Finance, Yu-Chien Chang as Associate Professor Chair of Graduate Institute of Technology, Innovation and Intellectual Property Management, Jyun-Ying Fu as Assistant Professor Department of Business Administration, and Yen-Chun Lin as Administrative Specialist College of Commerce. Meanwhile, from FEB UGM, this visit was attended by Gumilang Aryo Sahadewo, S.E., M.A., Ph.D., as Vice Dean for Research, Community Service, Cooperation, and Alumni, Prof., Dr., Eduardus Tandelilin, M.B.A., as Chair Master of Management Study Program (Jakarta Campus), Amin Wibowo, S.E., M.B.A., as Chair of the Master of Management Study Program, Ph.D., Hengki Purwanto, S.E., M.A., Bayu Sutikno S.E., Cand.Merc., Ph.D. as Vice Dean for Academic and Student Affairs, and Luluk Lusiantoro, S.E., M.Sc., Ph.D., as head of the Global Relations and Mobility Office (GREAT) FEB UGM.
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To welcome foreign students spring semester, the Faculty of Economics and Business, Universitas Gadjah Mada (FEB UGM) held an activity on Cultural Immersion Day (CID). The CID program is carried out by FEB UGM every semester. This semester, CID was held on Friday (03/02) as an event to introduce Indonesian culture, especially Yogyakarta, and a forum for friendship between international students studying at FEB UGM. CID participants are intended for Undergraduate programs totaling 24 foreign students.
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In order to enhance the results of the various activities organized by the Laboratory and Field of Study of the Faculty of Economics and Business, Universitas Gadjah Mada (FEB UGM), the Economics Laboratory held a workshop entitled "Societal Impact Measurement Workshop" on Friday (3/2). This workshop was held at the FEB UGM Pertamina Tower Building. This workshop was moderated by Anggita Utomo, S.E. with guest speakers Gumilang Aryo Sahadewo, S.E., M.A., Ph.D., Vice Dean for Research, Community Service, Cooperation, and FEB UGM Alumni.
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On Tuesday (28/6) International Week (iWeek) held its third class entitled "Small Business Entrepreneurial Marketing Facilitated by Digitalisation" on . This lecture is taught by Dr. Philip Alford, lecturer in the Department of Digital & Data Driven Marketing, University of Southampton Business School. This lecture was held in a hybrid manner, at the Faculty of Economics and Business, Universitas Gadjah Mada (FEB UGM) and via Zoom Meetings. Dr. Philip initiated the class by discussing the definition of marketing and digital marketing. Digital marketing is technology-based marketing to create, deliver and maintain value to stakeholders. Based on digital marketing, Dr. Philip then explained about the concept of entrepreneurial marketing which was the subject of the lecture. Entrepreneurial marketing is expected to be an effective marketing tool for Micro, Small and Medium Enterprises (MSMEs) to sustain after getting affected by COVID-19 pandemic.
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